Make doing business with you easy. Not long ago, I ordered batteries on Amazon that ended up being the wrong size. Here are three ways for your business to keep up.ġ. notwithstanding).Ĭustomers across industries now expect an enhanced level of service thanks to Amazon. Postal Service, as it is already showing a desire to revolutionize shipping services (provocative tweets from Washington D.C. Its $13.7 billion acquisition of Whole Foods has the company poised to conquer the grocery industry, and I predict that in the next five years, Amazon will consider buying the U.S. Its deliveries are faster than expected, and other online retailers are scrambling to keep up.Īmazon is also taking its customer-first strategy to other markets. Now, Amazon’s processes are considered the benchmark for online shopping. Amazon realized customers were frustrated with navigating a complicated checkout process, paying for shipping, and waiting weeks for delivery, so it created Amazon One Click and Prime. Back then, everyone expected to pay the infamous “shipping and handling” charges. This is something you would have never heard 10 years ago. “This company wants me to pay for shipping,” she said, frustrated. Not long ago, I was visiting my parents, and my mom happened to be shopping online. Its annual letter to shareholders highlights how its dedication to customers has not only played a huge role in Amazon’s meteoric rise, but has also transformed the retail game. This is echoed in his brand promise: to become “Earth’s most customer-centric company.” It comes down to one basic principle: outstanding customer service. When Jeff Bezos explains why Amazon has become one of the most successful companies on the planet, it’s not his own genius he touts or any innovative technology. 3 Ways Amazon Has Raised the Bar on Customer Experience